Privacy policy

Who we are

Shootika is built by DIMENSO L.L.C-FZ. It comes as a Shopify app and as a web app for stores on any other platform. It generates on-model and lifestyle product photography from the flat-lay images of your products. The Shopify app publishes the frames you approve back to the product page; in the web app you download them.

This policy covers the Shopify app, the web app, AI assistant connections and the API, and this website. It explains what Shootika reads from your store, what it writes back, who else handles your images along the way, and what it never collects.

What Shootika reads from your store

When you install Shootika it reads your catalogue from Shopify: your products, their variants, the collections they belong to, and the images already attached to them. Those images are the input the whole product is built on, which is why Shootika never asks you to upload anything separately.

Shootika also keeps the account details Shopify gives it about your store: the store name and domain, the country the store is registered in, the contact and billing email addresses on the account, and the name of the store owner. If people on your team sign in, it keeps their name and email address so it can tell who approved what.

Billing runs through Shopify. Shootika can see which plan you are on and how many credits you have used. It never sees your card details.

What Shootika writes back

When you approve a generated frame, Shootika adds it to that product in Shopify as a product image, so it appears on the product page like any other photograph of that item.

It works the same way in reverse. If you take one of those frames down, Shootika deletes that image from the product in Shopify. It only ever removes images it put there itself.

Adding and removing its own frames is everything Shootika writes to your catalogue. It does not edit your prices, your stock levels or your product descriptions, it does not publish or unpublish anything, and it does not create or delete products.

A frame you have not approved is never written to your store.

If you use the web app

The web app is for stores that are not on Shopify. It has no connection to your store: you add your products and their images yourself, and you download the frames you want. Shootika never reads from or writes to a store you run elsewhere.

To give you an account, it keeps your name, your email address and your password, which is stored only as a one-way hash. If you invite people to your team, it keeps their names, email addresses and roles. It also keeps the store details you enter in its settings.

The products and images you add are stored, processed and kept in the same way as on Shopify, as the sections below describe.

Billing for the web app runs through Stripe. You enter your card on Stripe's own checkout page and Stripe takes the payment. Shootika keeps a reference to your Stripe customer record, your billing email, your invoices, and the brand and last four digits of the card each invoice was paid with, so it can show you your billing history. It never sees your full card number.

The web app keeps your sign-in in your browser's local storage so that you stay signed in. It uses Google Analytics under the same cookie choice as this website, as the section on measuring sign-ups explains. It runs no advertising tags.

To close a web app account and have its data deleted, write to us.

AI assistants and the API

You can connect Shootika to an AI assistant you use, so that it can find your products, start shoots and publish frames for you, and a store that uses the web app can also connect its own software through the Shootika API. Both are optional. Nothing happens through either until someone on your team sets it up.

To connect an assistant, someone on your team approves it on a Shootika page: in your Shopify admin for a Shopify store, or in the web app. They choose what it may do, such as only seeing your store, or also starting shoots and publishing frames. Shootika records the connection: which assistant it is, where it sends you back to after approval, who approved it, what it may do, and when it was made and last used. The assistant receives a token, which Shootika stores only as a one-way hash.

Whatever the assistant reads through that connection, such as your account and plan, your products and their images, and the frames Shootika generates, goes to the assistant, and so to the company that provides it, which handles it under its own terms and privacy policy. Shootika does not choose that company and has no control over what it does with that data, so connect only assistants you trust.

To show you which assistant is asking, Shootika may fetch the description the assistant publishes on its own website. When an assistant or your own software adds a product photo by its web address, Shootika's servers fetch that image themselves.

API keys are created by an admin in the web app, and each key is stored only as a one-way hash. So that a request sent twice is never carried out twice, Shootika keeps a short-lived record of each request that changes something, with its answer, and deletes it after a while.

You can disconnect an assistant or revoke a key at any time, and it stops working at once: in the web app under Settings, or, for a Shopify store, on the Connected assistants page of the Shootika app in your Shopify admin. Removing the Shootika app from Shopify disconnects every assistant. Expired tokens are deleted after a while. The record of each connection, including one that has been disconnected, is kept while your account is, so that there is a record of who connected what.

Generated images and the providers that make them

Generating a photograph is not something the Shopify app does on its own. Shootika sends the product image you picked, along with the settings for the shot, to Dimenso's own processing engine. That engine is a separate service run by the same company, so your images do leave the app in order to be worked on.

The engine produces the frames using commercial AI image-generation providers. Your images are sent to those providers only so that they can do that work. We have not named them here because the engine can use more than one and which provider runs a given job is a configuration choice. If you need the current list for your own compliance records, ask us and we will give it to you.

Your product images may also be used to train and improve the models behind Shootika, so that results get better for everyone using it. This applies to merchant product imagery only. If you would rather your images were not used this way, write to us and we will exclude your store.

The frames Shootika generates for you are not kept for training.

Where data is stored

Your product images, and the frames generated from them, are held in cloud object storage. The web address of each file contains a long random value, and we do not list, index or link to those addresses.

They are not, however, behind a login. A generated frame has to be fetchable by Shopify for Shootika to be able to publish it to your product at all, so anyone who has the address of a file can open it. Treat these addresses as unlisted rather than private.

Your store, catalogue and credit records live in Shootika's own database. While a generation is being worked on, copies of the images involved also sit in the processing engine's storage.

Email that Shootika sends you, such as a message saying a batch has finished, goes out through a third-party email provider. For the Shopify app, distribution and billing run through Shopify. Billing for the web app runs through Stripe.

How long we keep it

A frame you have added to a product stays for as long as it is attached. Shootika does not delete an image that is live on your product page.

A frame you have not added to a product is deleted after a retention window. The clock starts when the frame finished generating, or, if you had it on a product and later took it down, from the moment you removed it: that is the point at which the photograph stopped being in use. The length of that window is a setting rather than a promise, so this policy describes the rule and not a number.

Your store, catalogue and account records are kept while Shootika is installed, or, for the web app, while your account is open. When you uninstall, Shootika loses its access to your store and the generated images it still holds are purged.

How we measure sign-ups and use

To learn which pages and channels bring merchants to Shootika, and whether they go on to use it, this website, the web app and the Shopify app send usage events to Google Analytics, and Shootika keeps a short record of how each account arrived.

In the web app and the Shopify app, the identifier sent with those events is a code derived from your account. It is not your store’s domain, your name or your email address, and it means nothing outside Shootika.

With your account Shootika keeps the first page you landed on, the site that referred you, any campaign tags in that link, the analytics identifiers of the browser you signed up or installed from, whether analytics was allowed, your answer if you tell us how you heard about Shootika, and the dates on which you first added a frame to a product and first started a paid plan.

Where analytics was allowed, our servers also tell Google Analytics when an account adds its first frame to a product and when it starts its first paid plan, with the plan and its price. Where it was not allowed, they send nothing.

The Shopify app shows no cookie banner. If your browser’s time zone is in the European Economic Area, the United Kingdom or Switzerland, analytics in the app stays off: Google Analytics sets no cookies there and our servers send nothing about your store. Elsewhere it is on, and you can object as described under Your rights.

When you uninstall the Shopify app, the analytics identifiers and anything you typed about how you heard of Shootika are cleared. The rest of the record, such as the campaign that brought you and the dates above, is kept as a record of how Shootika reached your store.

What we do not collect

Shootika works on the pictures already sitting on your products. It has nothing to do with the people who visit your store.

There is no Shootika widget on your storefront and no part of Shootika that a shopper ever sees or interacts with. It does not use a camera. It does not accept photographs of people from your customers. It does not run live or real-time try-on of any kind.

It does not measure, derive or store facial or bodily characteristics, physical measurements or any other identifier drawn from a person's appearance, whether from an image you supplied or from a frame it generated.

It does not follow your shoppers around, does not store identifiers in their browsers and keeps no record of what any individual shopper looked at. It never receives your card details.

This website

Everything above is about the Shopify app and the web app. This section is about visiting this website, which is a separate thing: nothing here reaches your storefront or your shoppers.

This website uses Google Analytics to understand which pages are read, how visitors arrived and, in general terms, what device, browser and approximate location they visited from. When analytics is allowed, Google Analytics sets cookies in your browser so that it can tell one visit from the next.

If you are in the European Economic Area, the United Kingdom or Switzerland, analytics stays off until you accept it in the cookie banner. Everywhere else it is on by default, and you can turn it off in the same banner. Either way, the Cookie preferences link in the footer lets you change your mind at any time.

If analytics is off, Google Analytics sets no cookies, but the page still sends it a cookieless signal that a visit happened, without anything that identifies your browser. Your choice itself is kept in a cookie on shootika.com and in your browser’s local storage, so that this site and the web app both remember it.

Where analytics is allowed, this site also keeps a cookie on shootika.com, for up to three months, that records the first page you landed on, the site that referred you and any campaign tags in that link, so that if you then sign up for the web app we know how you found us. Declining analytics deletes it. Links from this site to the Shopify App Store carry tags naming this site and the page the link was on.

This website runs no advertising tags, and it tells Google Analytics that nothing it collects may be used for advertising.

Your rights

Depending on where you are, you may have the right to ask for a copy of the personal data held about you, to have it corrected or deleted, to object to how it is used, or to withdraw consent you have given. To exercise any of them, write to us.

Most of what Shootika holds is your own business content. There is no button that deletes a generated frame outright: taking a frame down removes it from your product, and a frame that is not on a product is deleted for you once its retention window has passed. To have something removed sooner than that, or to have anything else deleted, write to us. Uninstalling removes Shootika's access to your store, and the generated images it still holds are purged after that.

Product photography often shows people, and the frames Shootika produces are pictures of people by design. You are responsible for holding the rights you need in the images you give it. What you may do with the frames it gives back is covered by the image licence rather than by this policy.

Changes

If this policy changes, the date at the top changes with it. Where a change materially affects how your data is handled, we will tell merchants directly rather than rely on anyone noticing a date.

Contact

Questions about this policy, about what Shootika holds, or about anything above: write to [email protected].

Shootika is operated by DIMENSO L.L.C-FZ.