Image licence

What you get

Shootika builds every frame from a product photograph you already own. Those frames are yours to use. We do not claim ownership of them, we do not charge anything further for using them, and nothing we hold stands in the way of you selling with them, on any plan.

One thing this page cannot do for you. Whether an image made by an AI model attracts copyright at all, and who holds it if it does, is a question the law in a number of countries has not settled, and nothing written here changes that. What we can speak for is our own side of it, and on our own side we assert no rights of our own over the frames we generate for you.

This comes with your plan rather than as a separate purchase, and it applies to every frame Shootika has generated for you, on any plan, whether you published it to a product page or downloaded it.

What that covers

Full commercial use, on every plan, the free plan included. That covers selling with them on your product pages, in paid advertising, in print, on social, in email, on marketplaces, and in the material you give wholesale buyers.

There is no extra fee for any of that, no cap on how many times a frame is used or how long it runs, no requirement to tell us where a frame ended up, and no requirement to credit Shootika or Dimenso anywhere.

The rights you have in a frame do not end when your plan does.

Uninstalling does not take them away either. The terms of service says the frames you published stay on your products and that Shopify holds its own copy of each one, and this is the document that says you may go on using them.

One thing does limit this, and it is not new. A use the acceptable-use rules in the terms of service already forbid is not covered by anything on this page.

The Free plan

The free plan carries the same commercial rights as the paid plans. The frames it gives you are yours to sell with, on your product pages, in your ads and anywhere else you sell.

The free plan also works differently from the paid ones in a way worth knowing before you plan around it. Its frames are a one-time grant given when you install, not a monthly allowance, so they do not refill.

A paid plan is what gives you a monthly allowance of frames. Which plan, and what each one includes, is on the pricing page. No allowance or price is repeated here, because a number copied into a legal document is a number that goes stale without anyone noticing.

What we keep

Shootika itself stays ours. The app, the models behind it, the way a shot is set up and everything else the service is built from belong to Dimenso, and using Shootika gives you no rights in any of it. What you get is the frames.

Your product images may be used to train and improve the models behind Shootika. The privacy policy explains that, and how to ask us to exclude your store.

We keep the right to enforce the acceptable-use rules in the terms of service. If a store is using Shootika for something those rules forbid, we can suspend it or end the agreement.

What we do not keep is any claim on your side of it. We take no ownership of your products, your brand or the photographs you gave us, we do not take a share of what you sell, and we have not reserved a right to use your frames in our own marketing. Showing one of your frames as an example of our work would need your permission, and nothing here asks for it in advance.

What you are responsible for

The rights in the picture you put in. A frame is built from an image you gave us, so whatever that image needed, the frame needs too: permission from anyone shown in it, clearance for a brand, a logo or a prop that is not yours, and the right to use the photograph itself. If you did not hold those going in, this licence does not supply them coming out.

Looking at the frame before you publish it. These models get things wrong, sometimes in ways that only become obvious once a frame is live on a product page. The terms of service makes the same point about accuracy and it is worth making twice, because the moment you are most likely to skip the check is the moment you are acting on this page. You are the one deciding what goes on your store.

A person in a generated frame is not a real person. Presenting one as though they were is on you: do not run a generated frame as a customer photograph, a testimonial or an endorsement.

The rules where you sell. Markets, platforms and advertising networks have their own requirements about images that were generated or materially altered, and about how a product may be shown. Shopify has its own rules too, and they apply to anything you publish there. Meeting all of that is yours rather than ours.

Still open

The formal licence terms are still being finalised. What you have read above is the commitment in the meantime: the scope set out above is what Shootika is offering, it is published here so you can act on it, and what does not exist yet is the fully drafted version of it.

Rather than fill that gap with clauses nobody has approved, here is what is genuinely open. What happens to the rights in a frame if a store has its access ended for breaking the acceptable-use rules. Which law this licence is written under, and where a disagreement about it would be settled. None of those has an answer today, and inventing one here would be worse than saying so.

If you need the licence settled in writing before you commit to something that depends on it, write to [email protected] and we will tell you where it stands.